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Friday 22 May 2015



In a decade and a half, since it made a modest beginning, Associated Supplies Ltd. has come a long way.



Associated Supplies Ltd.

Associated Supplies Ltd, Tanzania

Leading suppliers of tyres and batteries

Incorporated in 1997 as an unassuming caterer to the transport sector’s tyre requirement, the company has come, over the years, in the forefront as one of the leading suppliers of tyres and batteries to the automotive segment. Guided by a clear management vision, a sound financial backing and the commitment and conviction of an energetic and experienced workforce, Associated Supplies is today recognised as a major force in the automotive aftermarket of Tanzania. The key has been its unflinching and total commitment to providing the best quality of products and services – a philosophy the company and all its employees have lived with, making it a way of life.



The strength of the company lies in its long-term association with the suppliers, customers in the general transport sector, as well as the big names in corporate and multinationals. With the backing and support of leading international brands like: KumhoTyres – Korea’s leading manufacturer and among the top 10 tyre manufacturers in the World producing full range of tyres with a history of over 50 years; Apollo Tyres-India`s dynamic tyre manufacturers since 1972 currently on a buying spree acquiring plants in Europe (Vredstein), South Africa (Dunlop) and also talks are on with a major US tyre maker and Exide – with more than 120 years experience in meeting the world’s stored energy needs and holding its No 1 position worldwide for more than 20 years.


Associated Supplies has been able to develop an enviable network of dealers and consumers all over Tanzania, most of whom have been associated with it right from the company’s inception. The faith and the trust that the customers have in the company is reflected in its ever-increasing customer base. The company invests heavily in training its workforce, ensuring they remain abreast with the latest developments in the industry. Today, its workforce is acknowledged as one of the most knowledgeable. These skills and expertise are used to educate the customers on proper ‘Tyre & Battery Care’ methods and techniques, thereby helping them get better service from the products. This has paid rich dividends as the company has been able to build and retain a loyal clientele.



The year 2004 was a landmark year in the history of Associated Supplies. The company was instrumental in launching a sister company – Supreme Tyres Ltd. – a retreading outfit, giving the transport segment in Tanzania the much needed solution to reduce the overall expenses on tyres. Driven by the quality of its retreads, Supreme Tyres attained the market leadership status within months of its launch. Simultaneously some more products (Paper, Inverters and Bitumen) were added to the product range, making the activities and reach of the group more diverse. The march continued and in 2011 the company decided to expand its operations by venturing into neighbouring countries with the addition of Agro Chemicals to its bouquet.


The growth story continued in 2012 as well with the acquisition of a running Fuel station, in downtown Dar es Salaam along with the distributorship of Relstar Lubricants. Another feather in the cap was the venturing into the retail business through its first retail sales and service outlet in the upcoming area of Namanga in Dar es Salaam, Tanzania. This state-of-the-art service centre is the first in the series of service centres which are planned for 2013.



When the laurels obtained by the company are listed, the MD is swift to credit it all to  the Company’s dependable dedicated team of professionals, to its unswerving backing from steadfast suppliers and most of all to the continuous interest and support of its customers.


For a company which started off as a ‘Self Employed’ outfit to providing employment to many, from a single product to multiple products, from a single location to multiple locations including overseas, Associated Supplies has come a long way. Yet, within the company, the belief is that this is just the beginning, and there is no finishing line.